The logistics industry derives numerous product chains

In the recent period of time, I have always felt an anxiety, a crisis that has collapsed at any time, I haven’t mentioned the code for a long time, and finally I have an inspiration to talk about the current logistics products (only in the LTL industry), and today’s logistics industry. The product wars triggered by the flow of simple goods are explosive, and they are becoming increasingly fierce. Logistics is the process of simple flow of goods. It is such a simple flow process that has spawned numerous product chains, but careful analysis is not surprising. as follows:

1, the ancient landlord business, through the physical gathering of the line, the provider of the stall site, to pay a simple property and utilities, referred to as landlord rent products;

2. Physical agglomeration, through the gathering of information on the Internet, people cluster together to form a small community service with extended information and business activities, referred to as logistics community products (road port);

3、 Through the information service with the dispersed resource logistics companies, the online information is interconnected and interlinked, and the online orders and simple financial management are opened to form the popularization of information and product development and upgrading. The main push is the professional logistics information management system, referred to as the logistics information product. (Today's logistics informatization providers have also begun to extend their products in the industry to launch extended products, mainly targeted sales, targeted precision products);

4. Through the integration of supply sources under the line, form a profit community with logistics companies (even if it is an individual tripartite information) to jointly build trunk transport capacity, only as a provider of tools, to form a point-to-point regional thickness, form a regional convection capacity network, or regional Big team products;

5. Through the project accounting period of logistics companies, through reasonable assessment and guarantee of tripartite agreement, through the internal multi-dimensional risk control system, freight forwarding, short-term operation loan or freight factoring products will be formed;

6, through the good evaluation of logistics companies, mainly data precipitation, business performance and fixed assets assessment, and then join some platforms or companies to form a credit rating with their own business characteristics, in order to help them reduce operating pressure, for daily operations The payment of fees, referred to as operating loan products;

7, through the judgment of the industry, that he can be the boss, join certain companies or platforms, pay a certain margin or initial fee, through the parent company, to complete the loan from the store to the tool, referred to as stores or novice loans product;

8. Pass the time limitation, safety and quality of its own products, and promise that it will not arrive within the stipulated time limit, and refund the current freight rate, referred to as the fixed date or timing or precision flight or kaban product;

9, through the online platform orders, regional radius delivery, delivery within the specified time, referred to as the city of easy speed up products, mainly to the battery car, filled with all the streets;

10. Through joining or cooperating mode, it becomes a member of certain enterprises or platforms, and gives members who have no need for financial strength to give money in car purchases, post-market loans, truck finance products, and value-added services.

11, through its own strong financial strength and ability to solve plans to form the upper reaches of the collection, through its own business development needs, the realization of vehicles and people and business match again to form a large capital team or platform type large fleet, referred to Big team product (this team is a mixed type, own vehicle, partner, social integration, financial team)

12, through the original PC-side logistics information, link the current mobile intelligence, the formation of data and information symmetry, complete the online registration, pay a certain fee, referred to as car goods combination, in the formation of information through the extension, open the card, Sales of oil, invoicing, insurance instalments, driver credit cards, advancement of capital loans, or short supply chain products;

The logistics caused too many product chains and training. Media, consulting, overall storytelling, technical monitoring, technical inquiry, paperless office, and a series of logistics derivative products evolved into a process that should have been a simple flow of goods. A gorgeous rich daughter. The main dimensions of the current product are summed up from:

The first is the logistics product itself. This is an original logistics product and is a real kung fu product that tests its own operational capabilities, service capabilities, and network layout capabilities, such as today's accurate kaban, precision highway LTL, etc.

The second is the product that extends through logistics and involves the financial sector. This part of the product is based on the nature of logistics products. We can regard it as a derivative product or a parasitic product. Most of them rely on the needs of logistics companies, especially capital. The articles have never changed;

The third is the extension of the business flow, the formation of a new transfer of property rights, from the procurement to the end, one-stop logistics, which is the trade flow, business flow and information flow in the supply chain products, capital flow and payment combined More extensive products;

Fourth, reliance on the characteristics of logistics transactions and flows, and the completion of the offline physical gathering, the market economy after the platform, etc. These are equal to the additional products of the essential products of logistics, some must be used, and some must be purchased Rigid products, such as insurance;

Today's so-called logistics innovation products suddenly discovered many and returned to the beginning, and returned to the forefront to refine, the basic nature can never be forgotten, such as some of the prepositions in the discussion recently, such as convenience store business, In an instant, he returned to us.

In fact, among the numerous products, especially those involving the LTL part of the road, we carefully observed that it is not difficult to find that in fact, many of the products on the market today are considered to be part of excess products, homogenized products, and to the end. Than the strength, service, cost and efficiency, and finally who fights is who acquired.

Just like the speech of a commercial director of a leading industry company on one occasion: Today's express delivery will be the next two or three, suddenly discovered, well, it makes sense, because many of the courier products live on the premise of relying on this A leader in the industry.

The first thing that bears the brunt of the homogenization of product competition is that we talk about finance. Compared to the end, it is interest and convenience. However, convenience cannot be forgotten, and risk control is always painful.

There are also influx of service products in the same city, the city does its best to run electric donkeys, are optimistic about the same city, must force the layout, in the end how many city distribution can laugh to the end, most of the city distribution business and path is overlapping, is It is entirely possible to reorganize through the optimization of the layout. It is nothing more than a regional difference. The products of the same city will surely create a magnificent war of wisdom and wisdom. The end distribution will be in full swing, and it will be followed by all the so-called high-level launches. The technological content of the intelligent Internet-based products.

In fact, we look closely. Most of these high-tech products have added more orders, data transparency, and visibility, or added an encryption and face recognition, on-line reading, electronic fence, intelligent path, or increased. The commonality of some homogenized rival products.

In today's market, more and more homogenization, many have already made the demanders insensitive, which are needed, which are redundant, which are market-driven, which are office-driven, these are all related to the future of products .

Product is demand-driven, and the key to production is experience. The effect is the manifestation of comprehensive capabilities. The performance is synergy, and not independent individuals.

First, homogenized products in the logistics industry, homogenized services, without excessively extended value, are just scale and short-term services, lacking relative stickiness;

Second, homogenized products, differentiated services, fully meet the requirements of end-of-service, and pay attention to improving product experience, efficiency, safety and quality.

Third, homogenized products, lack of personalized fulcrum and selling point, no strategic fulcrum, completely homogeneous access, rely on the price, everything in the end, low price is a double-edged sword, wounding others, today When many companies launch new products, they bear the brunt of the price, homogenize the price, and kill one enemy for one thousand since the loss of eight hundred;

Fourthly, many homogenized products are even more interesting. When we ask about the root cause, the answer is even more frustrating. This is what we think we should be. In fact, we will be pleasantly surprised to find that what we think of doing the company is actually not at all. In this way, products and markets are closely linked. Products and demand groups are completely integrated. Instead of being launched by our wishful thinking, he will buy them. Today is not the planned time. We control production and the market naturally has demands.

On the other hand, today's highway LTL industry products are so numerous that various products are springing up. We are grateful for innovation while paying more attention to product quality and matching. Instead of being swarming, keep a close eye on one thing.