On April 13, 2017, Ford Motor Company released more than 250,000 retail sales in China in the first quarter of 2017, but a 19% decrease from the same period in 2016.
Ford Motor and its joint venture in China accumulated sales of 243,530 units (excluding the Lincoln brand) from January to March 2017, a decrease of 21% from the same period in 2016. Among them, sales in March 2017 exceeded 90,000 units, a decrease of 21% from the previous year.
Ford's passenger car joint venture in China, Changan Ford Motor, sold more than 59,000 units a month in March, down 30% from the previous year. From January to March this year, the cumulative sales volume exceeded 168,000 units, a decrease of 31% from the same period in 2016.
It is reported that the main reason for the relatively low performance of Ford's retail sales in the first quarter is that since January 1 this year, the state has adjusted the preferential tax policy for small-displacement vehicles below 1.6 liters, resulting in many Chinese consumers concentrating at the end of last year. Complete the purchase before the policy changes to enjoy a more favorable tax rate.
Sales, Ford sales, Changan Ford, Lincoln, Ford Mustang, Sharp, Explorer, Road, and Lincoln brand sales continued to grow strongly, up 21% from the same period last year. They are not affected by the change in the tax rate of small displacement vehicles. Among them, Ford Sharp's cumulative sales increased by 3% from January to March this year, continue to lead the market segment; Ford Taurus sales in March increased by 14% compared with 2016; Ford Focus ST and Fox RS two performance steel guns 3 The monthly sales volume in the month increased by 57% compared with 2016.
Jiangling Motors, another joint venture of Ford Motor Co. in China, sold nearly 30,000 units in March, up 3% year-on-year. From January to March this year, the cumulative sales volume exceeded 70,000 units, an increase of 17% over the same period in 2016. The monthly sales of Ford Roadrs in March increased by 53% compared with 2016.
It can be seen from the data that Chinese consumers are very fond of the Ford brand high-end sedan products Taurus, large SUV sharps, road stalkers and performance models, and the market demand is still strong and worthwhile. It is worth mentioning that the Lincoln brand's sales in the first quarter of 2017 increased by more than 100% compared with the same period of last year, and sold nearly 12,000 units, creating the highest sales volume of the brand since its entry into China.
Lincoln had entered the Chinese auto market for the second time at the end of 2014. Unlike the first "small-time", Lincoln has performed well for more than two years. Data show that in 2016, Lincoln sold 32,558 vehicles in China, an increase of nearly 180%. The performance of the Yiyi quarter in 2017 is a demonstration of the continued strength of the Lincoln brand in the Chinese market. The most important reason for this is the escalation of China's auto consumption and the rapid growth of young consumer groups. The Chinese auto market has increased demand for vehicle diversification and personalization. At the same time, the price of luxury brands has also attracted more young consumers' attention. Even though the competition in the Chinese auto market is becoming increasingly fierce, the luxury car market still maintains a relatively high growth rate.
On March 13, Lincoln China officially announced its production plan in China: it will introduce a new SUV model in China, and cooperate with Changan Automobile to produce at Changan Automobile's Chongqing base. The new car is expected to be under 2019. It was officially put into operation in half a year. The reason for supporting the rapid launch of Lincoln's production plan in China is nothing more than the fierce competition in the domestic high-end car market in the past two years and the outstanding performance of Lincoln after returning to the Chinese market.
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