Recently, at the 8th China International Combustion Engine and Components Exhibition held at the Beijing China International Exhibition Center (New Hall), many domestic and foreign well-known internal combustion engine production enterprises fully debuted their own classic products. During the interview, the reporter noticed that many light engine companies felt incapable of coping with YC4F's rampant passenger car market in the past few years. YC4F gradually occupied a majority of the 6- to 7-meter bus market a few years later. So, what exactly is the reason for YC4F's perfect "advancement"? Industry insiders told reporters: “At that time, with the YC4F function up and down the product, many engine manufacturers have ready-made, but we lost, because Yuchai in the market uses smart marketing methods.†Really? ?
YC611 series paving market
“After the YC4F new product was launched, Yuchai did not do any large-scale marketing and promotion activities for this model,†said the person in charge of marketing at Yuchai's marketing department. It is understood that when YC4F was just put on the market, in the absence of economies of scale, Yuchai did not specialize in light of the characteristics of light bus passengers who are more sensitive to the purchase price and meet the needs of users with extremely thin profits. Large-scale marketing promotion. YC4F's listing uses the same marketing tools as many other products. "First analyze the market, make market sales goals and forecasts, choose marketing methods according to specific circumstances, and do a good job in market infrastructure such as vehicle development support, announcements, accessories and services." ."
So, what exactly is the thrust of YC4F quickly recognized by vehicle companies, we noticed that in the second bus race in 2005, Zhengzhou Yutong, Xiamen Golden Dragon, Xiamen Golden Brigade, Hangzhou Auto, Yangzhou Yaxing, Wuzhou Dragon , Anhui Jianghuai, Zhongtong Bus, Suzhou Jinlong and many other well-known bus companies actively cooperated with Yuchai at the beginning of the preparations for the competition, and determined that the Yuchai series was selected as the supporting engine for the participating models. The YC6G series engine, which has just won the reputation of "the best value-for-money model" at the 3rd Shanghai International Engine and Manufacturing Technology Exhibition, has become a favorite of many manufacturers.
In this regard, the relevant responsible person believes that from 2001 to 2007, Yuchai bus engine sales at an average annual growth rate of 85% of the rapid development, firmly occupy 65% ​​of the large and medium-sized passenger car market, making Yuchai in the passenger car market The position of a power brand has been continuously strengthened, and it has become the preferred bus driver for many bus companies and end users. YC6G inherits the excellent performance of Yuchai's main product YC611 series. It has high reliability, high strength, long life, low fuel consumption, low emissions, low noise and easy maintenance and has become the first choice for many bus manufacturers. In the same way, Yuchai's rookie YC4F series engines also began to show their enthusiasm at the bus race.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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