On June 18, 2012, Shandong Heavy Industry Group's overseas strategic agency meeting was held in Jinan, Quanzhou. Nearly 200 agents from more than 60 countries around the world participated in the event. This day, coincided with the anniversary of the establishment of Shandong Heavy Industry Group's 3rd anniversary, even more significant. The reporter learned from the meeting that in order to accelerate the pace of internationalization, Shandong Heavy Industry Group decided to set June 18 (the anniversary of the establishment of the group) as the International Day for Shandong Heavy Industry Group, which marks the Shandong Heavy Industry Group’s carrier , is full of waves, full speed toward the international blue ocean.
Shandong Heavy Industry Group Co., Ltd. was established on June 18, 2009, under the impetus of Shandong Provincial Party Committee and Provincial Government, jointly established by Weichai Holding Group Co., Ltd., Shandong Engineering Machinery Group Co., Ltd. and Shandong Automotive Industry Group Co., Ltd. State-owned company. The total assets of the group are RMB 94 billion. There are currently 6 ownership companies, 4 listed companies and 5 stocks. They are: Weichai Power 2338 HK/000338SZ, Weichai Heavy Machinery 000880SZ, Yaxing Bus 600213SH and Shantui Stock 000680SZ. Weichai high-power high-speed engines, Shantui bulldozers, and Fast heavy-duty transmissions are the first in the world in sales and sales. In 2011, the Group achieved a sales revenue of 122.5 billion yuan and a total profit of 8.6 billion yuan. It has become one of the most important corporate groups in China's equipment manufacturing industry and has significant influence in the world.
Shandong Heavy Industry Group Overseas Strategic Agents Conference
Since the establishment of Shandong Heavy Industry Group, it has incorporated international heavy industry into the Group's strategy and has made every effort to promote the internationalization process. It has achieved both domestic and foreign markets, complementing each other's two resource advantages, and complement each other. In particular, facing the adverse situation of the international financial crisis, the severe shortage of domestic demand, and the declining market, the major business segments of the Heavy Industry Group rose against the trend this year and became a new economic growth point for the Group. The Group's export delivery value for the first five months was 3.67 billion yuan, an increase of 43.4% year-on-year, and maintained rapid growth for 14 consecutive months, indicating that Shandong Heavy Industry Group has taken a solid step towards the goal of internationalization.
"If you don't want to be the best, you don't have enough space to work for a domain; you don't have to meet the needs of the world, you don't have enough time to do it." - Go out, test the water, and compete.
From the perspective of global economic development, economic globalization is becoming more and more in-depth, and each country is economically interdependent, and international competition has made any enterprise a part of a globalized economy. Enterprises must “go globalâ€, participate in international competition, and allocate resources in the global market. They must have a global vision and establish an international perspective.
Since the establishment of Shandong Heavy Industry Group, it has established a strategy to build “international heavy industryâ€. Over the past few years, with the advantages of group capital, management, and industry synergy, the heavy industry group has taken a precautionary approach from a global perspective and is no longer satisfied with the domestic low level and low level. Vicious competition, but look the world, boldly "going out", cross-border mergers and acquisitions, test water overseas, began overseas strategic layout.
Shandong Heavy Industry Weichai Group, as the largest subsidiary of the group, is also the earliest company to test water overseas and boldly undertake cross-border mergers and acquisitions. The acquisition of the French Boduuan Engine Company was the first test of Weichai International's reorganization and merger. Influenced by the international financial crisis, the French company Boduuan, which has a history of more than 100 years, is on the verge of bankruptcy. As many companies weighed the advantages and disadvantages, Weichai Group made a decisive attack. In January 2009, it successfully completed the merger and acquisition of Baudouin with 2.99 million euros, which made up for the company’s gap of more than 16 liters in high-speed engines. The product chain was perfected, providing important support for companies to fully enter the yacht power and industrial power generation equipment market. And as a platform to establish a European research and development center. Through the European R&D center platform, Weichai Europe’s WP6 and WP12 engines quickly opened the door to Europe and entered the European market for the first time. In March 2010, the Weichai-Boduuan (Singapore) company incorporated and established by Weichai Group was formally established in Singapore. This is the first branch of Weichai Group in Southeast Asia, marking the establishment of a global brand by Weichai. The internationalization goal has taken another important step.
In January 2012, Shandong Heavy Industries Weichai Group achieved absolute control over Ferretti Limited, the world’s largest luxury yacht manufacturer. Ferretti has an internationally renowned brand, top-notch manufacturing technology, high-quality products and perfect sales channels, especially the world's leading industrial design capabilities. Weichai Group has "China advantages" such as low-cost scale manufacturing, a huge market network, and a service system. For this strategic reorganization, Tan Xuguang commented: “Our merger and acquisition of the international enterprise Faraday Group mainly solves three problems. First, we move from a domestic brand to an international brand and realize the internationalization of the brand. The second is from land-based power production to offshore power production. Our technology has been upgraded to a higher level. Third, we have managed the internationalization of our management team by running domestic business teams and running international business teams."
Since China's accession to the WTO, internationally renowned large companies have entered China in various ways. The industry restructuring, mergers and acquisitions intensify, the competition in the construction machinery industry is inevitable, in the face of fierce aggressive foreign brands, Shandong Heavy Industry Shantui shares Holding the “trump card†of independent innovation, it has made great strides and actively participates in international competitions, demonstrating the strength of “Creation in Chinaâ€. The products introduced by Shanshankou International Market take the economically underdeveloped countries and regions and the relatively weak international multinational corporations in Africa, Southeast Asia, and the Middle East as breakthroughs, and countries with fast-growing economies such as Russia, India, and Central and South America as the market focus. Plannedly rush to beach in Europe and Oceania and comprehensively promote the international development strategy. In 2011, more than 2,500 bulldozers were exported and foreign trade exports reached 385 million U.S. dollars. Shantui bulldozers have been exported to more than 130 countries and regions in the world. In recent years, the advantages of substantial growth in exports have continued to expand, market share has continued to grow, and the influence of national brands has further increased.
Shandong Heavy Industry Group Overseas Strategic Agent Conference Leaders
With the advantages of Shandong Heavy Industry Group's international network, the company established and established Mountain Reconstructor Co., Ltd., which has only been in existence for more than two years, to quickly build its own import and export platform. The company's exports are mainly in the Middle East and Africa, and export models are mainly driven by 20T. Large model export. In 2011, 195 export excavators were exported, with an export value of 168 million yuan, a year-on-year increase of 64%. From January to May 2012, the mountain reconstruction machine exported a total of 200 excavators, an increase of 203% year-on-year and a record high. [next]
Shandong Heavy Industry is in a position to be in a position of internationalization. This is due to the strong strength of the Heavy Industry Group. This includes the group's industry's highest quality industrial chain and industrial resources, and its unrepeatable core competitiveness. Shandong Heavy Industry Group's main business covers five business segments: commercial vehicles, construction machinery, power systems, core components, and yacht manufacturing. Globally, there are only a handful of companies that can have such a large number of resources in one group, and each business unit can be connected and developed in a coordinated manner. Among the large family of Shandong Heavy Industry, Weichai Power Engine, Shantui Bulldozer, Shaanxi Auto Heavy Truck, Fast Transmission, Hande Axle, etc. are all Chinese famous brands and well-known trademarks in China, occupying a decisive position in the industry. Are all strong brands in their respective fields. These products have been on the international market for many years and have gradually been recognized by overseas users, especially in the emerging economies such as Russia, the Middle East, Southeast Asia, South America, and Africa, which have formed a high profile and customer loyalty has been continuously improved. Now whether Shandong Heavy Industry is the influence of product brands or the combination of product platforms, it has laid a solid foundation for the in-depth development of internationalization.
Relying on the internationalization strategy, Shandong Heavy Industry Group has built a unique business model featuring the gold industrial chain in the industry. In the past three years, the Group has formed a gold industrial chain for commercial vehicles with engines, transmissions, and heavy-duty axles as the core, which has steadily increased the scale of heavy-duty vehicles; the core of the engine, torque converter, hydraulic transmission system The mechanical gold industrial chain lays the foundation for the breakthrough of the construction machinery business; the ship gold industrial chain with the engine, gearbox and propeller propulsion system as the core. Through the successful integration of the industry chain, the Group's various companies have coordinated their operations and formed a unique business model with core competitiveness.
“Take the tide and set a head to Tao, and put the red flag in the hand†- Li Chaotou, chain innovation, China Zhizhi
Science and technology are primary productive forces. Under the background of economic globalization, how to survive and develop in a more open, more market-oriented, and more interdependent world, and firmly grasp the technological initiative and build competitiveness are the sustainable development of the company, The issues that must be faced by strengthening and improving first-rate companies.
Shandong Heavy Industry Group closely follows the latest technology in the world's equipment manufacturing, sharing the world's advanced technology resources, and forming a chain of innovative advantages. Weichai Group has been pursuing an innovative concept of “doing something, not doing something†and “bringing in and going outâ€. It has been with more than a dozen domestic and foreign companies such as Tianjin University, Shandong University, Jilin University, AVL Company, Southwest Research Institute of the United States and others. Famous universities and research institutes have established strategic cooperation relationships and built a technology research and development platform for close cooperation between industry, universities and research institutes. In 2003, Weichai invested more than 100 million yuan to establish a European R&D center with Austrian AVL company. With the help of the most advanced technology research and development platform in the world, Weichai independently researches and develops the "Blue Engine" engine of the State III, State IV, and National V. Weichai Group has successively established R&D platforms for "Three Kingdoms and Seven Lands" in China's Weifang, Chongqing, Shanghai, Hangzhou, Yangzhou, Europe, and North America. The new product test center was completed and put into use. In May this year, the successful development of ECU, a heavy-duty diesel engine high-voltage common rail electronic control system independently developed by Weichai Group and with independent intellectual property rights, marked the breaking of the monopoly of foreign companies in this field.
Tan Xuguang, Chairman of Weichai Group delivered a speech
Weichai Group actively led and participated in the establishment of a strategic alliance for industrial technology innovation, and successively led the formation of the "National Commercial Vehicle Powertrain Assembly Engineering Technology Research Center", "Commercial Automobile and Construction Machinery New Energy Power System Industrial Technology Innovation Strategic Alliance", " "International Engine Reliability International Alliance for Technical Innovation". Following the successful launch of Weichai's powertrain assembly with Weichai engines, Fast transmissions and Hande axles, Weichai Engines and Shantui Hydraulics were successfully launched in 2011. Torque converter in one of the construction machinery low fuel consumption power system assembly.
The establishment of these cooperation platforms changed the single company's innovation into industrial chain innovation and alliance cluster innovation, further enriched the enterprise's innovation model, and provided important support for improving the group's ability of independent innovation and opening up the international market.
Shantui Group owns the National Technology Center, established a postdoctoral workstation, and has a complete machine and component product research institute for bulldozers, concrete machinery, road machinery, special machinery, chassis systems, transmission systems, etc., as well as research and development for common technologies and cutting-edge technologies. Beijing Research Institute, Wuhan Research Institute, Fushun Research Institute, and other R&D institutions have been set up. Currently, overseas R&D centers are being set up in Chicago, USA, and product R&D has evolved from a general model to a specialized one.
The 100-horsepower hydraulic bulldozer and SD52-5 crawler bulldozer newly developed by Shantui have filled the domestic gap and reached the international advanced level. The hybrid bulldozers that are part of the revolutionary product upgrade are being installed and commissioned, and this new product will bring about dramatic changes to the bulldozer industry.
Shandong Heavy Industries focuses on the development of the next 5-10 years, establishes a sense of advancement, enhances original capabilities, and strives to master a number of cutting-edge core technologies such as new energy, hybrid power, electronic control systems, and hydraulic components, and strives to increase the Group’s ability to participate in global technological competition.
“Mountains are always aloof from the water, the water is not boring, the princes are vomiting, and the world is at heart†– please come in, be generous, use for me.
Tan Xuguang, chairman of Shandong Heavy Industry Group and chairman of Weichai Group, has his own unique understanding of talent: the introduction of technology will never lead to the most advanced technology, nor will it lead to the modernization of a country. Introducing and cultivating world-class talents is the first strategy for enterprise development and the key to achieving the core competitiveness of enterprises.
Since the establishment of the Heavy Industry Group, in line with the promotion and implementation of the Group's internationalization strategy, it has been attracting talent introduction work as a “one-on-one project†and has increased the introduction of overseas high-end talents to provide talent protection for the Group’s internationalization.
With the premise of an international development strategy, we have opened up the vision of recruiting talent. In 2009, when the Heavy Industry Group was established, it clearly defined the strategic positioning of “International Heavy Industry†and the “Talent Globalization and Talent Internationalization†talent strategy. Aiming at the forefront of the industry, we have specialized and regularized recruitment for the top three companies in the world, such as corporate headquarters, R&D centers, and other talent gathering places. Since 2009, Shandong Heavy Industry Group has held more than 20 recruitment fairs in the United States, France, Germany, Japan and other countries, and introduced 67 overseas high-end talents. Among them, 2 were selected as national “Thousand Talents Program†and 8 were selected as Taishan Scholars of Shandong Province. Overseas experts. In December 2011, a recruitment fair was held in Detroit, USA. Of the 32 people who participated in the interview, 26 expressed their intention to sign contracts. At present, 12 people entered the contracting process.
Create a professional recruitment team and implement a method of attracting talents that is in line with international standards. First, strict internationalization and professional standards. Overseas recruitment team members must be able to communicate with applicants in a foreign language they are familiar with. They must have overseas experience, understand international conventions and cultural conventions in relevant countries, and must be familiar with relevant majors. The second is the implementation of specialized propaganda planning. Regularly collect and sort out urgently needed talent information, select local recruitment consultants according to the targeted target market, hire professional companies to do the recruitment of topics, recruitment concepts, and recruitment poster designs, and strengthen employer brand promotion. The third is to reflect the concept of people. Starting from the details, the recruiters will be clear about the company's status, business platform, and the interviewer's situation. With honesty, international thinking and professionalism, they will win the trust and respect of the candidates.
Introduce open thinking and expand diversified channels for talent selection. The first is to make use of its own advantages to achieve the team-wide introduction of overseas high-level talents through cross-border mergers and acquisitions. In 2009, it acquired the French Boduan Engine Manufacturing Company and employed 26 local high-end talents. The second is to persist in searching for talents with an open minded and professional approach. Shandong Heavy Industry has established an overseas recruitment management system and overseas background investigation system since 2010 and established an overseas talent demand information database. The third is to conduct in-depth research on the practice of talent recruitment rules in the target countries and use various overseas resources to obtain talents in multiple positions and channels. Give full play to the role of existing overseas talents, use overseas branches, and extensively contact overseas Chinese associations and Chinese media to collect talent information. At the same time, it has established cooperative relationships with US and Japanese headhunters to make full use of foreign professional recruitment and social networking sites to collect information, so that the talent recruitment work channel is wider, the effect is more prominent, and the cost is more economical.
Build high-end business platforms to provide talents with broad space for development. Adhere to the cause of keeping people and use talents in an arbitrary manner. The five high-end talents, including Qian Cheng, were hired as business directors and chief scientists respectively; Canadian Chinese masters and couples of the Canadian family settled in Weichai, and the company used only the amount. The engine control institute was established and he served as the vice president. long. Adhere to the combination of rigid introduction and flexibility, do not seek all, but use it. At the beginning of 2009, Shandong Heavy Industry Weichai Group implemented the WOS (Weichai Operation System) project and appointed 4 senior experts including former president of Cummins, Mr. Frank McDonald, to systematically improve the manufacturing, logistics, and quality of the Group, and initially formed an international Integration and operating system with its own characteristics, while training more than 1,300 business backbone.
Weichai Group Chairman Tan Xuguang
Gather overseas talent groups, and continuously release them to attract talents. Demonstrate and lead to attract talent. Utilize the talent resources of existing overseas talents to connect talents and let them directly participate in talent recruitment. Use good policy, special care. Actively apply for overseas talents with the National “Thousand Talents Program†and Taishan scholars’ overseas experts. Humanistic care, poly talent. We must follow the rules of the market and implement the target salary and agreed compensation for the imported talents. Vigorously create a humanistic environment that is suitable for the development of international talents, and give overseas talents who have served enterprises for a long time, giving them housing, paying for homework, and solving their children’s education problems. The implementation of enterprise annuities, supplementary medical insurance, and the full implementation of the human resources health plan, and so on, make the talents have a sense of belonging, and become the volunteer communicators, recruiters, and intermediaries who have been recruited by enterprises, so that they can attract talents and gather talents. At present, the key positions of chief scientist, strategic director, legal director, director of informationization, director of human resources, director of auto parts, and director of brand planning of Shandong Heavy Industry Group are all employed by high-end overseas talents who have been introduced in recent years. The goal of Shandong Heavy Industry is to achieve the target of externalizing more than 30% of high-end talents by 2015. At the same time, the ratio of overseas talents at all levels of the management team must reach one third.
Tan Xuguang stated that with the implementation of the Weichai strategy for the 12th Five-Year Plan, the group company will work hard to mobilize all aspects of society, actively use overseas high-end talent resources, comprehensively promote the planning and construction of the talented highlands, and establish an international concept and strategic match. , Market-optimized talent management system, and ties with high-tech projects, bringing together elites to provide a good development platform for people with lofty ideals at home and abroad.
"I and you, together, live together in a global village" - tree-like word of mouth, unbounded communication, unlimited service
In 2011, unrest broke out in Libya and the political turmoil quickly spread to Tripoli. Michelin Tower, where Weichai's Libya office is located, is located near Tripoli in the capital. At this time, Huo Chunlei, who has been busy with Weichai International's supporting service department, did not feel the danger of approaching. He was as usual, busy with service business every day. In order to ensure his safety, Chairman Tan Xuguang personally scheduled, Weichai Group The functional departments worked together and communicated with each other. Huo Chunlei finally returned home safely. Someone asked him afterwards. If, then, the company has the opportunity to let you go abroad, will you still go? He answered very simply, of course. With a strong motherland, there is a firewood full of love and strength. I certainly dare to go. As a young man, I will continue to contribute my strength to Weichai's international business development and return to the interest of Chairman Tan and leaders and colleagues. The future of Weichai is in the hands of our young people. In addition to doing a good job, I would also like to pass on the love of Weichai people and pass it on to more new comers in the future.
Huo Chunlei is only one of Weichai's overseas service personnel. With the continuous progress of Weichai's internationalization process, overseas offices are spread all over the world. The ranks of overseas personnel are constantly growing, and all overseas service personnel are striving for the purpose of customer satisfaction. "Customer satisfaction is our aim" concept, to provide world-class users with first-class service, won the praise of overseas users.
Weichai Group has established global operations centers in the United States, France, and Singapore, and established branch offices in India and Vietnam. And in Brazil, Myanmar, Russia and other regions to explore the establishment of engine production base, to achieve annual 2-3 million units of production capacity. At the same time, Weichai has set up offices in 22 countries and established more than 150 service outlets abroad. The products are exported to more than 180 countries and regions including India, Vietnam, Russia, Southeast Asia, the Middle East, and South America. Weichai's service system is also available. , but also with the extension of Weichai tentacles spread all over the world. From 2005 to 2011, Weichai engines have sold more than 200,000 units in the international market. Weichai Engine has formed a good reputation and influence in the industry and formed an accessory market of more than US$100 million per year. After the international service market, it began to take shape. In the future, Weichai plans to build 150 more service stations and the total number of service stations will reach 300. It is planned to build 6 global accessories centers and plan to build 20 Weichai global training centers.
"I am a mountain pusher. Where is Shantui's product? I will be there wherever I go." This is what Mr. Miao Bingbing, Shantui service worker, often said before he was born.
In October 2006, Comrade Miao Qingbing first performed the mission to go abroad and went to Ethiopia. Ethiopia is one of the most backward countries in the world. The people are living in poverty and infectious diseases such as malaria, cholera, and filariasis are rampant. Miao Huaibing’s customer is the Ethiopian Overseas Ethiopian Highway project. The project purchases as many as 85 units of Shantui equipment, including bulldozers, rollers, graders, loaders, etc. The equipment is widely distributed and the service line is long. It is difficult and the task is arduous. Comrade Miao Huabing took all kinds of dangers. In less than 2 months, he simply checked all the equipment and provided technical training to the user to ensure the normal operation of all Shantui equipment. In April 2007, 16 Chinese workers were abducted in Ethiopia. In this regard, the leaders of the Shantui County attached great importance to it and requested that Miao Huaibing be contacted at the first time. On the same day, the company’s phone number continued, but Comrade Miao’s mobile phone did not work. After anxiously waiting for a day, he finally got back to the phone. Originally, these days, there was a problem with SD22 equipment pumping. After receiving a call from the customer to repair the phone, he immediately rushed to the site 100 kilometers away because of the dangers of the environment. Since he was in a hurry, he did not bring a charger and he only dealt with the problem. He did not know that the phone was dead. The service work abroad is lonely, hard, and even dangerous, but he always rushes to the front, in the land of a foreign country, he has done a good job of various service tasks. Users of different skin colors and ethnicities praised the mountain push engineer.
On the evening of March 30, 2012, he was on the way back to Lhasa on a maintenance mission. Due to poor road conditions, the service vehicle rolled over and Comrade Miaohua Bing left his favorite job forever.
Now Shantui has developed more than 60 overseas agents or distributors, and successively established overseas subsidiaries such as Shantui’s South Africa subsidiary, Dubai subsidiary, Russian subsidiary, and Brazilian subsidiary to form a complete overseas marketing agency. Service channels. With these branches, Shantui has built an extensive overseas sales platform. Actively improve the global sales network, promote overseas agency marketing model, and enable agents to distribute to more than 100 countries and regions in the world. The role of agents will be brought into play, and the quality of product after-sales services and accessories will be improved through agents, so that Shantui's influence on overseas brands will gradually increase.
With timely service, good attitude and effective communication, all overseas service personnel of Shandong Heavy Industry Group have won the recognition and trust of international customers with their own efforts, and have also greatly accelerated the pace of overseas deployment of the Group. Shandong Heavy Industry Group, in response to the different product and service needs of emerging countries and developed countries, has boldly implemented manufacturing transfer and overseas plant construction based on general trade. In particular, research and establishment of overseas factories in eastern Europe, Southeast Asia, South Asia, South America, etc., where conditions are relatively mature, are prioritized for the implementation of technology export, manufacturing transfer, and independent plant construction. The Group plans to build 5-10 overseas factories by 2015, achieve a major breakthrough in the global manufacturing base, realize the localization of manufacturing, and rely on manufacturing bases to establish a complete parts center and after-sales service network.
Relying on its internationalization strategy, Shandong Heavy Industry Group fully leveraged the Group’s industrial resources, technology research and development, and capital advantages to accelerate the integration of overseas industrial layout, technological upgrading, and service network construction. At present, Shandong Heavy Industry Group has established more than 50 overseas offices and more than 200 maintenance service centers in Russia, Iran, Vietnam, Brazil, South Africa, India and other countries. We have registered Weichai Power and Shantui in more than 150 countries. Trademarks, established technology research and development centers in North America, France, and Italy. Relying on this platform, Shandong Heavy Industry Group has formed a five-in-one linkage network of technology research and development, market sales, application support, after-sales service, and parts supply, which can not only achieve the connection with world-class research and development concepts, but also provide quality products for the market and The service ensures that the Group’s internationalization business continues to develop in depth.
Tidal flat across the shore, the wind is hanging. Taking the road of international development is the established strategic direction of Shandong Heavy Industry Group, and it is also an inevitable choice for companies that are stronger and bigger. Relying on abundant resource advantages, the Group has already determined the future international strategic development plan, that is: Integrate various resources at home and abroad, adhere to trade exports and localized manufacturing two-wheel drive, use capital acquisition and other means to establish a globally well-balanced business structure , In the next 3-5 years, we will fully realize the goal of overseas exports accounting for one-third of our operating revenue; we will further accelerate the construction of a global sales service network system to ensure that the number of overseas offices of the Group will reach 100 in 2015, and the number of overseas authorized service centers will reach 300. Above, the service network fully covers overseas key markets and enhances brand awareness; continues to play the role of radiation from existing technology and business platforms such as North America and Europe, seeks opportunities to integrate global R&D resources, and launches a series of product lines suitable for localization. In 2015, the Group’s sales revenue exceeded 200 billion yuan, including one-third of its overseas sales revenue and sprinted among the world’s top 500 companies.
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