Metal fasteners to build brands to seize the market

Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, said that behind the construction of large behemoths, small fasteners are indispensable. Although they are only small participants, they have a crucial influence. Due to the importance of its convergence, consumers have become more interested in brands in their purchases.

Thanks to the establishment of Ningbo, the fastener capital of China, a good effect of industrial clusters has been formed. Many domestic well-known fastener brand companies have also begun to move toward the international market, in the construction of fastener brands, promotion of fastener brands, etc. The first step was to explore the feasibility of the development of the Chinese fastener company brand.

The blind pursuit of the interests of the market, once upon a time, also quietly changed the brand, China's fastener market has gradually emerged a lot of things related to brand building: fasteners brand products, fasteners brand companies, fasteners brand market. There are also many market segments that are beginning to emerge, such as nuts and teeth. The expansion of market share of brand enterprises is the most effective proof of the success rate of fastener companies in creating brands.

However, the standard parts of the fastener industry in China are still in a low, small and scattered state, and there are not many famous brands. Taking Wenzhou as an example, the fastener industry in the city plans to set up a financing guarantee company to solve the financing difficulties of industrial enterprises, and to start and establish Wenzhou fasteners database to fill the blank of industry statistics. Under the tightening macroeconomic environment, the overall development of the fastener industry in Wenzhou has improved, and the product structure has changed along with the industry's needs. The market share of middle and high-end products has continuously increased, and the quality of corporate brands has been upgraded.

For China's fastener companies, Luo Baihui believes that it is more urgent to promote the development of the company through standardization, and it is customary to measure its own development with standards. With the rapid changes in the economic development mode of the fastener industry, companies have to consider The products are refined and refined, the technological content is improved, and the original extensive production model is changed.

There are about 2,000 types of fasteners in the world, among which there are more than 400 fastener standards in China. Technical standards are divided into basic technical conditions, structural elements, mechanical properties, products, processes, inspections, test methods, etc., which have become the link between science and technology to productivity, and are important foundations for achieving product socialization and intensification. Arbitration of trade and other acceptance.