The large price cuts of LED lamps have given birth to the market's popularity and made the industry more competitive. Perhaps it will give birth to the industry's five major trends ahead of time. First, the price ripening smart lighting market A few years ago, the average person said that LED may have to explain, but now probably not needed. LED lights have increasingly entered the lives of ordinary people. Li Jun, executive deputy secretary-general of the National LED Lighting Industry Alliance, said that the current penetration rate of LEDs for home lighting is nearly 10. And Li Bingjie, chairman of Jingdian, once said that when the LED lighting penetration rate starts to grow sharply from 10, the market will Entering the rapid growth period of the S-curve, starting from 2014, it is estimated that the LED industry will enter the golden three-year growth period of lighting. It is expected that after 2017~2018, the replacement demand is coming to an end, the market will start to enter the latter part of the S curve, the growth rate will be significantly slowed down, and the intelligent lighting system will become the key to the next stage, and it can be observed at the exhibition. By the way, many companies have begun to deploy in this direction. But this prediction may be advanced, smart lighting will be the same as the original led lighting market, and the market time is shorter than the average product. Dr. Chen Wencheng said that LEDs are born for intelligence. He believes that intelligence is not only intelligent control, he said: In the past we controlled light, but in fact, light is also controlling us. A study shows that lighting has many non-visual effects, such as the ability to control emotions, alert, and regulate circadian rhythms. A European university added some blue background light to the ceiling of the library, and the test found that it helped to improve learning efficiency. From a technical point of view, Guangzhou International Lighting Exhibition has already predicted some directions. In the next few years, the lighting market is likely to enter the stage of intelligent lighting in a large scale. Low-cost, low-power dimmable, color-adjustable LED Control technology may completely overturn the traditional home lighting market that offers only a single brightness, single color temperature. From this year's Guangya Exhibition, LED was once considered by the industry to be a stepping stone for smart homes. At present, the LED price has already met the requirements of entering the home lighting market. I predict that the smart lighting market will open in the next ten years and become a member of home lighting. Second, the merger and reshuffle has intensified the end of the industry's oligarchic pattern. Since the 18th National Congress, economic transformation and upgrading has become a top priority, and emerging industries are undoubtedly the vanguard of transformation and upgrading. In particular, small and medium-sized enterprises and GEM companies that have already listed have opened up the M&A boom based on the capital market, forming an unprecedented peak in mergers and acquisitions. Last year, with the rapid increase in LED lighting demand, the LED industry has also ushered in an unprecedented peak of development. Enterprises in all links of the upstream, middle and lower reaches have begun to expand production, and the cloth channel has seized more market share. As one of the most convenient and efficient, M&A has been favored by LED listed companies. Since the second half of last year, almost all LED listed companies have had large and small mergers or acquisitions or various forms of strategic cooperation. Under the background of the weak and strong LED industry, listed companies with product, technology and capital advantages are accelerating their development and integration, with a view to the rapid development of the LED lighting industry and the first-mover advantage when the concentration is improved. In 2014, mergers and acquisitions were even more frequent. Among them, there are both cross-border big-handed players waiting for opportunities, as well as lighting giants to swallow small fish, and more companies in different fields to warm up. Far from the possibility that everyone has forgotten, but recently on June 30, Taiwan's LED chip big-name crystal power and Yuyuan rounded the merger and merger, and stepped into the integration pace; that night, Philips broke the news that its Lumileds will be with the car lighting The business unit merged and set up as an independent subsidiary and on July 3, Shiyida (002137, shares it) electronic bulletin, plans to invest 10 million yuan to invest in fireflies. This added another fire to the integration of M&A in the lighting industry in 2014. Third, the market segment is more professional With the rapid growth of LED lighting demand, the market concentration is gradually increasing, the price is relatively stable, and the industry is gradually recovering. Industry experts predict that 2014 is the first year of the LED industry is about to enter the outbreak period. In the face of increasing market concentration, the market segmentation of enterprises is more obvious. For the enterprise to seize the segmentation area, Shanghai Sansi Wang Yinghua said that enterprises should strive to be fine, special, and refine the product field. And in the production of products, we work hard to improve and innovate according to the needs of customers. Shanghai Sansi's sales accounted for three major aspects. The highway tunnel lights, subway LED lighting and LED street lights in the municipal sector, the main point of Sansi's success is to make market segments. Wang Jian, Asia Pacific Technical Director of GE Lighting Asia, said that GE's strategy for LED lighting can be attributed to three points: green solutions, intensive vertical market, and world-class operational efficiency. For the implementation of green lighting, it is most necessary to intensive vertical market, subdivided into different industries to meet the different needs of special customized green lighting solutions. The most important thing in this process is to find out the differences in customer needs, which is also an important role played by local R&D innovation teams. With the advancement of technology, LED lighting products are gradually entering the mainstream lighting field, and market demand has entered a critical period of gaining momentum. At the same time, the huge market prospects have also stimulated many domestic and foreign enterprises to seize the lighting market, and the competition is becoming increasingly fierce. LED lighting companies can not slow down the pace of construction channels. From the perspective of future trends, the segmentation area is a blue ocean. Xiaobian believes that the future market segments are not the most professional and only professional.
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