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(Source: "Focus Vision" on page 19)
Wenzhou Yichang Trade Co., Ltd. was a company limited by the Zhejiang Foreign Trade and Economic Cooperation Bureau in October 2004 and obtained the right to import and export trade. Under the name of Wingzhan Printing Machinery Co., Ltd., Ruian City has obtained a number of patents and is mainly sold to Eastern Europe. , the Americas and the Middle East and other markets.
Interview guests: Ms. Zhang Chunmei, General Manager of Wenzhou Yichang Trading Co., Ltd. English name: Wenzhou Changs International
China Manufacturing Network AS Certified Supplier Showroom: http://springchang.en.made-in-china.com
Ms. Zhang Chunmei, general manager of Yichang, used e-commerce for 7 years and was one of the first business owners in Wenzhou to contact e-commerce. Zhang Chunmei has his own experience and views on training foreign trade clerk and how to do a good job in foreign trade.
Motivate the employees of the Road <br> <br> Zhang Chunmei requirements of the company is foreign trade: You must respond to customer e-mail within 24 hours. She said: “I often think about it and find that in addition to finding quality and cheap products, it is more important to have a good service. Especially when we sell machinery and equipment, pre-sale service is particularly important. I often With our foreign trade personnel, from the time we received the customer's first enquiry, we should enter the service program.†In addition, on the website of Yi-chang, all technical personnel's list information will be listed, guaranteeing 24 hours Someone conducts services for customers.
Zhang Chunmei said that he spent a lot of effort on training for the foreign trade team. “Our company’s training is not the kind that asks the teacher to speak in theory, but the problems encountered by foreign trade personnel in their daily work. When they solve it themselves, they will share their own lessons learned.†Zhang Chunmei said, “In this way, when other people encounter similar situations, they will not be at a loss.†Since the company was founded, this irregular internal training system has been established, because he is also an international trade expert, so Zhang Chunmei Each time, he personally presides over training sessions. Yi Chang’s foreign trade team is very united, and the old employees never hide their secrets. When new recruits join the ranks, the old staff will always help new people without reservations, allowing them to grow rapidly.
In addition to irregular training, there is regular sharing every month. Zhang Chunmei revealed that she will let the company's old salespersons and business elites share their experiences with everyone. “Everyone has their own strengths. Someone is good at hosting guests and some are good at negotiation. I will point out their strengths each time, and then let them sort out materials to give lectures to others.†Zhang Chunmei said: “I will share some macroeconomic In terms of things, for example, a local company in Wenzhou had a steel business with a Russian customer. As a result, there was bankruptcy. The domestic side could not get the money. I did an analysis of this topic with them and how to avoid these problems. â€
Honest and trustworthy, dedicated Shigeyoshi <br> <br> Wenzhou synergetic service aim is honest and trustworthy, dedicated Shigeyoshi, customer satisfaction and word of mouth created a corporate image and brand. With the business philosophy of creating a market with good reputation and winning customers with quality services, we have achieved good results. Zhang Chunmei also has a lot of feelings about this.
“I think my best thing is to treat others honestly, to be honest with my employees, and to treat my clients. My code of conduct is to be a person in advance and be honest in my work, and my clients will believe you, especially international clients. "Zhang Chunmei said.
According to Zhang Chunmei's theory, people are all emotional animals. As long as you treat him a little better, he will repay you. As long as customers come to visit the factory, no matter how busy Zhang Chunmei will take time to meet with customers. Usually, I often contact the customer's e-mail to find out if my salesman has the customer's service in place.
Zhang Chunmei said such a thing: An old Middle East customer came to Wenzhou to look at the product. Because the raw materials and labor costs have risen this year, Zhang Chunmei has raised the price, and probably thinks that the price increase is too high. The Middle Eastern customer has started to worry about it, and even sent out “I will never buy anything from you anymore. The factory sold $1 to me and I didn't want to say anything. Even if the customer's entourage is paralyzed, the customer insists on leaving immediately. Yi Chang's clerk was disheartened that this customer could not be saved. However, Zhang Chunmei did a good job of arranging a visit to the customer the next day and wrote a sincere letter one week later. She first said, “I'm very sorry that you came to my factory, but I didn't see you satisfied. I didn't prepare for something, but please don't be disappointed with Chinese companies because of me. Then Zhang Chunmei objectively described the reasons for the price increase and stated that "if you really think that it's high, I can even make less money this time." Or do not earn, but please do not be angry, next time you come to Wenzhou to find me, do business but also do friends." After continuous and sincere communication, the customer placed an order again. The original time he started worrying was that Zhang Chunmei should not increase so much for his old guest.
Zhang Chunmei said that doing business is making friends and treating people with sincerity. She instilled the idea that the clerk is to consider social responsibilities at the same time as performance, and to consider for the customer.
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