It is reported that the 11th Guangzhou International Packaging Products Fair will be held from March 18th to 20th at Nanfeng International Convention and Exhibition Center. According to information from the organizers, the total output value of China's packaging industry is expected to reach 600 billion yuan this year, an increase of about 6% from last year. Among them, the high-end packaging industry, which was once caught up in the past one or two years, will resume its rise this year. It is expected that the output value will reach 140 billion yuan, an increase of about 8% from the previous year, which is higher than the industry average growth rate.
In this regard, some industry analysts believe that the central government's efforts to curb public money consumption and oppose extravagance and wasteful “combination boxing†have made successive efforts to indirectly cause some products and companies that are overly concerned with high-end packaging to be caught in a dilemma. This shows that excessive high-end packaging not only undermines the consumer's perception of the product, but also affects the company's profits.
In fact, the steady growth of Chinese people’s spending power has increased the market size of industries including jewellery, cosmetics, tea, alcohol, cigarettes, refined foods, health products, electronic products, and gifts; at the same time, the market competition in these industries has intensified. The rising labor costs and the continuous improvement of environmental protection requirements have led to a large number of business opportunities in the areas of high-end packaging materials, packaging design and packaging manufacturing.
In this regard, many people in the industry believe that after a year or two of integration, only the emphasis on the concept of consumer spending, to avoid excessive exaggeration of high-end packaging, to create a creative, convenient, simple, personalized, eye-catching packaging, high-end packaging industry In order to gradually find the breakthrough point of industrial development.
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