In the first five months of 2011, China's light truck sales fell 2.9% to 87.07 million units. From the performance of the first half of 2011, the decline in the entire light truck market is a foregone conclusion. What exactly is the current situation of the light truck market? Light truck dealers in the front line have the most say.
In the first half of the whole encounter Waterloo
As early as in the first few months of 2011, the light truck market suffered a freezing point, and most of the light truck dealers did not have the optimism expected in the previous year. Recently, we learned from light truck dealers in some areas that the light truck market in the first half of 2011 did encounter Waterloo.
According to Jiangxi Isuzu light truck dealers, the situation in the first half of 2011 was not as good as in 2010. As of June, fewer than 100 light trucks were sold in the store, which represented a significant drop from the same period last year. The same is true for July, but it stands to reason that July and August are also the off-season sales of light trucks. When it comes to sales are not good, the dealer lamented that the light truck brand has already been a lot, and now some of the heavy trucks are also made out of light trucks, the competition is really too intense.
Compared with the large drop in sales at Isuzu stores, the Shaanxi Middle East Wind Light Truck dealers described the situation as better, but they were only equal. The entire light truck industry was not very good in 2011. It was not in the first two months of the year and there have been no major changes since March. The sales in the first six months of the store can only be said to be the same as in 2010, and more than 80 vehicles were sold, and the sales volume of trucks and warehouse cars was less than 1/4. In July, only 5 vehicles were delivered at the moment. The car was booked for 2 cars. There are not many tuen cars in the store, and new cars can be taken away within 3 months.
Regardless of whether it was February 2011 or February, the overall situation is not very satisfying. It was not as hot as it was in 2010, and no major growth was seen. Light trucks do not sell well, and heavy trucks seem to be the same.
High-end light trucks converse the trend and become sales highlights
Although the overall situation of the light-duty truck market in January-June 2011 was not very satisfactory, the sales in individual regional distributors were still good. In the context of the overall market situation is not optimistic, the high value-added high-end light truck has become a major highlight of sales.
In 2005, the sales volume of the domestic high-end light truck market was only 50,000 vehicles, and its market share accounted for only about 5% of the overall light truck market. However, by 2010 it has reached more than 100,000 vehicles and its market share has accounted for about 10% of the overall light truck market.
A Dongfeng light truck dealer said: “As Dongfeng’s high-end brand, Dongfeng Kaipute series light trucks are the most popular models in the store. Although the overall sales of 2011 young cards are not very good, high-end light trucks have been selling very well. Because the high-end light trucks are highly reliable, economical, and cost-effective to use, this is why users are the most recognized. Especially in the era of high oil prices, high-end light trucks are favored by local customers because of their low fuel consumption.â€
In addition, according to Jianghuai Shuai Ling dealers, from Jan. to May 2011, the high-end light trucks in Jianghuai also displayed a rapid increase in sales. The domestic sales exceeded 10,000 units, a year-on-year increase of 61%, and Shanghai sold a total of 2,194 units. The rate continues to lead.
Sales decline is affected by multiple factors
The reason why the young card market in 2011 was not optimistic was mainly influenced by two factors. One is the ebb of the automobile to the countryside policy, and the other is the continued rise in prices. Since January, light trucks have started to increase prices. At present, the price of a light truck has gone up by 4000-5000 yuan.
From January to June 2011, most car manufacturers and distributors stated that the pressure was greater than the same period in 2010. This is mainly due to the impact of the withdrawal of preferential policies such as the country’s automobile to the countryside, the continued rise in fuel prices, the tightening of the state’s monetary policy, the continuous increase in the deposit reserve ratio, the national fuel announcement policy, and the unfavorable factors such as the auto market overdraft.
The second half is still hard to say
In the first half of the year, it is a foregone conclusion. Distributors only hope that they will make efforts in the second half of the year. What are the expectations and forecasts for light truck dealers in the second half of the year?
When asked about the trend in the second half of the year, the distributor stated that the current situation and the situation in July and August are not optimistic. The situation in the second half of the year is not expected to be good either.
From the perspective of the entire industry, the situation in the second half may not be as good as in the first half of the year. The situation is not very optimistic. However, no good 2010 is also normal, after all, no policy support, the decline is inevitable.
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