November MPV: Home-made new car buick GL8 increase over Bacheng

After the end of the sales season, the MPV market entered the period of impulse at the end of the year. The sales of chain-to-link ratios of various models rose to varying degrees, but the year-on-year index was still mostly negative. According to data from the National Passenger Vehicle Market Information Association (hereafter referred to as the “Chair”), MPV sales in November were 642,200, a year-on-year increase of 18.86% and a year-on-year decrease of 11.87%. From January to November, cumulative sales of MPV models were 1,793,900, up from the same period of the previous year. It dropped by 16.6%.

Joint venture brand survival of the fittest new models menacing

This month, only the Buick GL8 entered the top ten in the joint venture brand. It was firmly guarded by the number of 13001 vehicles, up 100.2% year-on-year. From January to November, the cumulative sales volume of the GL8 was 1,300,100 units, a year-on-year increase. 86.5%. Elliott was ranked 12th with 4031 cars, an increase of 36.32% year-on-year, an increase of 17.38% compared to the previous month. As for the Odyssey, it has disappeared from the list of express letters. In addition, the newly-listed Buick GL6 was ranked 15th on the month of October 16 with a monthly sales of 3,712.

In terms of self-owned brands, Wuling Hongguang and Baojun 730 are still leading the game. This month, Wuling Hongguang sold a total of 59,484 vehicles, a significant increase of 41.59%, a year-on-year decrease of 12.56%. It was a well-deserved champion; Baojun 730 sold 23,932 vehicles this month, a slight increase of 4.74% qoq and a year-on-year drop of 46.06%. With a large base of sales, it can still hold second place. In terms of cumulative sales volume, Wuling Hongguang sold 461,074 units in January-November this year, a year-on-year decrease of 18.75%; Baojun 730 sold 245,810 units, a year-on-year decrease of 23.19%.

JAC Refine is still the only “single seedling” to achieve cumulative growth in the MPV market mainstream models this year. In November, it sold 6,193 units, an increase of 7.37% year-on-year, and a decrease of 8.52% compared to the previous period; from January to November, it accumulated sales of 60,380 units, up from the same period last year. An increase of 4.17%.

It is worth noting that two new cars have achieved a good ranking in the sales rankings this month. Among them, Song MAX ranked fourth with 9,752 vehicles, a year-on-year increase of 153.76%; Auchan A800 sold 6,570 vehicles this month. The chain fell 34.08%. It is worth mentioning that the Auchan A800 has sold 37,297 units since its launch this year, which is only 304 units less than the previous Honda Odyssey. No accident, the cumulative sales of this car will surpass the Odyssey in December. , enter the top ten list.

Accumulated popularity of ultra-quiet sales of Changan Ou Shangcheng “fat ribs,” the future is worrying

Judging from the cumulative sales, the mainstream MPV models currently on the market have been clearly divided into three echelons. The total sales volume of the first echelon has exceeded 100,000 vehicles, ranking Wuling Hongguang, Baojun 730 and Buick GL8. The cumulative sales volume of the second echelon is between 50,000 units and 100,000 units, and we want to jump out of this one in December. The range is very difficult. In terms of rankings, Changan Aushang’s sales have been almost stagnant for half a year. Its ranking has been declining every month. Dongfeng’s popularity has also surpassed H3 in November.

In the second echelon, according to models, Chang'an Ono sold 6,961 vehicles this month, a year-on-year decrease of 33.72% and a year-on-year increase of 102.24%. From January to November, it accumulated sales of 83,268 vehicles, a year-on-year decrease of 41.46%. However, it remained the same. There is a gap of nearly 10,000 cars and it is not a big problem to hold the fourth place. Scenery 330 sold 6,524 units this month, a year-on-year decrease of 24.39%, and a month-on-month decrease of 18.76. The cumulative sales from January to November of this model reached 73,472 units, a year-on-year decrease of 17.38%, a difference of more than 5,000 units from the latter, and no accident. Will be overtaken.

At the end of the first half of the year, Hyundai H3 took the lead in the cumulative sales of Dongfeng popular 8,000 vehicles, and in November, Dongfeng has completed the "reaction", ranking sixth. In terms of data, Dongfeng sold 6,979 units this month, a slight decrease of 1.22% year-on-year. From January to November, it accumulated sales of 68,178 units, a year-on-year decrease of 23.53%. Magic H3 sold 4840 vehicles this month, a sharp drop of 56.35% year-on-year. From January to November, The model sold 67,077 units, a year-on-year decrease of 28.87%.

Dongfeng popular Ling Zhi M5

Last year, Chang An Auchan, who had made a lot of contribution, became a short board of Chang'an MPV. Especially in July and August of this year, sales even fell to three digits. In November, Auchan sold 3,696 vehicles, a year-on-year drop of 64.72%. It has already fallen out of the rankings of the sales of the Multi-Youth Association; from January to November, Changan Auchan sold 63,612 units, a 41.17% year-on-year drop, compared with the first half of the year. Compared with the cumulative sales, only an increase of more than 10,000 vehicles.

Since October of this year, the Chang’an Department of MPV has only been released from the mid-year break down. The overall sales of the Auchan A800, Ono, and Auchan began to be comparable to those of Auchan and Uno during the same period last year, but it was November. This situation did not change much, and there was a stagnation in the growth of total sales. At present, Auchan's position is quite tasteless - the overall cost-effectiveness is inferior to Auchan A800 and the price range is completely covered. The price alone is not as good as Ono's economic benefits, and it is very uncomfortable.

Chang An Auchan

In fact, if you think of Auchan as a Changan-based MPV product that has been replaced by Amoy in the upgrade, it has already been called “Gloriously Completed Mission”. Afterwards, it will be able to hand over to Auchan A800, but considering its sales trend, It seems puzzling that Chang’an does not seem to have stopped the car at all. If Chang'an really wants to get a stable "iron triangle" in the MPV field, please consider carefully making Auchan this "chicken rib".