The growth rate of nearly 50% in the MPV market from January to October prompted the car companies to speed up the layout. At this year's Guangzhou Auto Show, JAC Motors displayed its new small MPV model, the Refine M3, and is expected to be officially launched in March next year. Unlike other MPV products previously owned by Jianghuai, the Refine M3 is more biased toward personal use habits in appearance and interiors.
JAC had already started the layout of MPV. According to reports, the base for the production of Ruifeng M3 is the new Mengcheng new base for JAC's completion and commissioning in October. The total investment of this base is about 1 billion yuan, and the planned annual output is 150,000, which will be mainly used for the production of MPV models and small cards.
"Jianghuai's products will be equipped with more intelligent driving equipment to improve driving comfort." Wan Feng, the head of the network management department of the JAC Light Commercial Vehicles Marketing Company, told reporters that this was JAC's "salvation" strategy.
According to Yang Zaiyu, deputy secretary-general of the National Passenger Car Market Information Association (hereinafter referred to as the “CCCâ€), with the diversification of consumer demand for passenger cars, many car companies that originally produced commercial products began to roll out their preference for home use. The model sought to seize a certain share in the passenger car market.
Commercial MPV enters home area
According to the statistics of the CLUCC, the sales volume of MPV Wuling Hongguang S of the MPV under SAIC-GM-Wuling reached 222,000 units in the first 10 months of this year, an increase of over 400% over the same period of last year. “We have investigated that 40% of Hongguang S’s buyers use this car for home use. This is not the same as our initial positioning. “A person in charge of SAIC-GM-Wuling told reporters.
According to the above-mentioned person in charge, Hongguang S did not fully meet the needs of the family in terms of interior and driving feel. For this reason, SAIC-GM-Wuling restructured on the basis of Wuling Hongguang S and launched the MPV targeted at home in July this year. Po Chun 730. According to statistics, as of October, the sales volume of Baojun 730 that has been listed for less than three months has reached 59,000 units. In October, sales volume reached the top three positions in the MPV market.
In recent years, sales of SUVs and MPVs have grown rapidly. According to statistics from China Association of Automobile Manufacturers, sales of SUV increased by 33.7% from January to October this year, and MPV sales increased by 49.6%. In contrast, the overall sales of commercial vehicles fell by 7.1%, and the sales growth of traditional cars was only 3.5%.
Under such circumstances, some commercial vehicle manufacturers have turned their attention to home-based private consumption, while high-growth MPV models have opened up a relatively convenient path for many commercial vehicle manufacturers to enter the private market.
"The SAIC Datong MPV model G10 was changed from the V80, and the Ruifeng M3 is a variant of the Ruifeng light bus. "Yang Zaichen said that changing the existing models is a risk for commercial vehicle companies. Relatively low; while launching products in the MPV field is relatively difficult for some commercial vehicle companies.
"In the context of the gradual release of the separate two-child policy, the MPV of the 7 seats is more in line with demand, and for many small business owners and individual traders, it is also appropriate to purchase IKEA's MPV." Wang Rui, director of the G10 platform company, told reporters.
Commercial vehicle enterprises "cross-border development"
In fact, with the diversification of demand in the passenger car market, the distinction between commercial vehicles and passenger cars is gradually diminishing. Yang Honghai, director of the brand and network department of Shanghai Auto Commercial Vehicle Co., Ltd., told reporters that “SAIC Chase will gradually implement cross-border development in both products and services, and will launch SUVs around 2017.â€
According to Yang Honghai, SAIC Datong will invest approximately 2.5 billion yuan in SUVs and other fields. "The SUV of SAIC Chase needs differentiated competition, targeting individual consumers with a large number of households." Yang Honghai said, "Our goal is to account for this 20% to 30% of market share. "
Not only SAIC Chase, but also the SUV models S5 and S3 of Jianghuai Automobile were listed in last year and this year respectively. The cumulative sales of S3, which was launched in August this year, have reached 18,000 units in October. In October alone, sales exceeded 9900 units.
“Now Ruifeng S3 is basically in a state of insufficiency.†Wan Feng, the head of the network management department of the JAC Light Commercial Vehicles Marketing Company, told the reporter of the “Daily Economic News†that Jianghuai’s accumulated experience in SUVs, MPV manufacturing, etc. has also started to be applied to trucks. "The products that will be introduced in the future will be equipped with more electronic systems such as reversing images and ESP. "Therefore, some analysts believe that for commercial vehicle manufacturers, entering the passenger vehicle market will not only tap new growth points, but also promote existing ones. Improvement of truck products.
“In many areas, the demarcation between commercial and passenger use has not been so obvious.†Yang Zaiqi believes that in Europe and the United States market, MPV sales are often larger than cars and SUVs, so under the premise of identifying market segments, commercial vehicle companies have the opportunity to Take up more space in the home market.
However, the improvement of commercial vehicles into the passenger vehicle sector also faces many challenges. “The car companies need to invest a lot of money and technology.†In Yang Zai’e’s view, it is not difficult for car companies to launch passenger car products for home use with existing technologies such as body, chassis and engine, but in the channel of distributors and brand influence. On the other hand, more efforts are needed, and judging from the current market segments of commercial vehicle companies, it will not pose too great a threat to passenger car companies.
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