The MINI brand has gradually become a synonym for personality and fashion in the domestic market, and its brand culture has almost become an embodiment of taste. What is the sales performance of MINI in China? According to sales figures released by the BMW Group in the first half of this year in China, its sales reached 11,356 units, an increase of 34.5% year-on-year. From this we can also see the domestic market's preference for the MINI models and the potential of the domestic market.
China's market sales increase MINI UK's domestic expansion again With the steady increase of the current Chinese market MINI sales, the demand for its models is also increasing. In an interview with MINI China insiders, China Netcom’s reporter learned that the MINI Countryman models that were listed at the beginning of last year had the fastest growth rate. It can also be seen that in only one year, China’s market has proved to be in great demand. In addition, more than 11,000 in the first half of the year The sales of the three-door MINI models in Taiwan are still the largest part of sales.
On the other hand, in the home country of MINI UK, German BMW Motors is planning to invest 250 million pounds (about 388 million U.S. dollars) in the production of MINI brand models by the end of 2015 to increase the capacity of the MINI plant. And plans to expand the product lineup of the 2015 MINI brand models to 10 models. This cannot but let us think that out of the fast-growing market demand represented by China, it has already influenced the layout of MINI's local production capacity.
Pay more attention to the Chinese market MINI cross model PACEMAN will be introduced next year. In 2011, the total sales volume of MINI models in China reached 15,518, an increase of 47.7% year-on-year. At the same time, the Chinese market has also become the sixth largest overseas market for the MINI brand, surpassing Japan as the largest market in Asia. In an earlier interview with China Netcom, Mr. Zhu Jiang, Director of MINI China, said that the new PACEMAN, which will be launched in overseas markets this year, will be introduced into the domestic market next year in response to the importance of the domestic market.
MINIPACEMAN is a new car built on the COUNTRYMAN platform at the time of launch. The sloping roof design and three-door moldings have a COUPE feel. The details are the most important places for MINI design. Those old-fashioned design concepts: circular, visual parallel lines, all appear in PACEMAN's shape design. Both oval and semicircular are the most commonly used elements of MINI design. The combination of large and small circles creates the personality of MINI. The visual parallel lines also appear on the body. Many parallel lines are still symmetrical and advocating simple.
Paceman's interior features leather seats and the same central control as the COUNTRYMAN. The lovely round air outlet and central dashboard still reflect the MINI family's design style and features. The highly acclaimed central rails on the COUNTRYMAN also appeared in the PACEMAN car. PACEMAN also comes standard with four seats, and the rear seat is separated by two rails. It also proves that PACEMAN will inherit the practicality.
PACEMAN uses a 1.6-liter turbocharged engine, the maximum power output of 211 horsepower, peak torque of 260N?m, in super-supercharging mode can reach 280N?m. It is expected that in the production version, PACEMAN will provide more engines, while providing two drive and four drive drive.
With the introduction of new MINI models, it will bring more sales for it, and strengthen its brand influence in the country, so that more young and stylish consumers to accept and feel the culture brought by MINI.
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