On the eve of the Spring Festival, there was a very serious congestion on the roads in Nanjing City. At the same time, the city's traffic in all major cities shows the status of “tight†without exception.
According to authoritative statistics from the traffic control department, in 2003, the number of private cars in Nanjing increased by 57,000, and the number of new graduates from driving schools reached 70,000. The total number of private cars in China increased by 1.46 million and the number of new drivers increased by more than 11.3 million.
This is an amazing number, although there may be a lot of hidden concerns behind it.
However, we have to admit that the rapid growth of the auto industry has added a bright light to the Chinese economy in 2003 and has also improved the quality of life of many Chinese people. The wheels of the times roll forward, and the changes in life are changing with each passing day. Despite this change, there are joys and worries.
Car life is full of fun, and the new career with which it is "matched" is also "flowering everywhere." Just like the "tiger stove" is about to disappear one day, the new business is not empty, telling us that life is moving forward, we enjoy the pleasure of the car, but also enjoy the sweet memories. Gao Nanjia
Car shopping guide: To buy a car to find me
Li Xuegui, who is often a “car shopping guide,†told reporters that there are a lot of people looking for him before the Spring Festival this year. They have made five or six consecutive guest appearances. From more than 50,000 mini cars to more than 200,000 mid-range cars, everybody wants to buy cars for the New Year. The car "look" to visit friends and relatives.
Xiao Li, who has worked at the bank, has been "tempting to try" and wants to buy a car with a cost of about 10 million yuan. However, he could not understand the dazzling auto market. In the past year and a week, he found Lee's plan of advice and finally reached his wish.
Mr. Li Xuegui of the Suyou Automobile Club said that he often “guestly†guides people in shopping. Auto shopping guide is a service project of the Suyou Automobile Club. There is no full-time job in Nanjing. Professional car shopping guides are already available in developed regions such as Beijing and Shenzhen. Now.
How do automobile guides work? He said that the purchaser is not sure about the two brands. At this time, someone needs to “point†and the auto shopping guide is needed. He first got to know the purpose after buying a car: traveling, business, transition, going out, or other. Next is the price to bear, is about 100,000, or about 200,000, after a large circle, the car shopping guide to put the advantages and disadvantages of the alternative models, so that the final decision to buy a car.
Car shopping guide, to put it bluntly means that the expert advice to the layman, began to help only in friends and family. In the past two years, the new models have been seen as dazzling, and Mr. Li Xuegui said that being invited to do shopping guides has become more and more frequent, and he has been crowned a "car shopping guide."
Professional car shopping guides are different from car sales consultants. First and foremost, they are honest and fair. They cannot be partial to a certain brand. This is responsible for the car buyer and is also responsible for himself. He must recognize that he is acting as a bridge between sellers and car buyers, rather than adding too many personal emotional factors.
What are the conditions to qualify as a car guide? Li Xuegui said that in the automotive industry, it is necessary to “nurture†for many years, understand the performance of high-, medium-, and low-end brands, including imported cars, and test-drive new cars on their own, and have a cost-effective and after-sales service for the car. In-depth grasp. Moreover, there is contact with the old buyer of the car and the word of mouth is known. Automobile guides themselves must also continue to learn to ensure the timely update and accuracy of their professional knowledge. The future car shopping guide will certainly go professional, establish professional ethics and norms. Cao Zhijuan
Newcomers "hold" hot new business as "carry the family" business is busy
Before the Spring Festival, many people who had just got a driver's license and bought a new car had found Lao Song. why? To go to him "return furnace".
Lao Song is a “legal representative†of a company that escorts vehicles in Nanjing. He has 15 employees. Lao Song said that accompaniment is a new line of business. This line appeared only the year before last. The company was established in September of the previous year. Lao Song said that although many people have completed their careers in the driving school, in fact, the technology is very familiar, on the road is equal to the "street killer." If you want to get familiar with the steering wheel, you'll find a professional teacher and teach you how to do it. Lao Song told reporters that there are two cases for customers coming to the school. One is learning the car at the driving school, but they think that the time is too small. So before the test driver's license, they open a small stove; the other case is that they bought a new car and found Still dare not go on the road, no way to find accompaniment to practice on the street.
Of course, depending on your level of proficiency, individuals may require different lengths of driving time. Lao Song said, then look at personal savvy, most people require about 15-20 hours, plus the driving school training, to ensure that they can get a teacher. Fees are calculated on a time basis, and charges range from RMB 40 to RMB 50 per hour. According to Lao Song, the price of Nanjing is relatively low, which is 100 RMB/hr in Beijing and 80 RMB/hr in Shanghai. Because it is also necessary to deduct depreciation, petrol charges, taxes, and so on, in fact, profits are not too high.
Now that Nanjing has issued a few thousand drivers' licenses a month, more and more people are looking for cars. It is because of this huge market, so many companies escorting companies and accompanying self-employed people are springing up. Everyone is rushing to gather people and take up driving. At one time, Nanjing had dozens of companies escorted by vehicles. The competition was too fierce. As a result, everyone was running poorly. Last year, many companies accompanied by driving companies had to close down.
He said that some people only have one car and they use advertisements to solicit business. They don't have to pay taxes or pay rent, and the costs are low. The prices they shout out are only 10 yuan/hour, and the market is disrupted. Lao Song said that his masters are professional and are old drivers with many years of driving experience. Some are from professional craft schools, some are professional coaches, and each has a pair of brakes to accompany the car. This is an advantage compared with the single player. Cao Zhijuan
After the drink drive "quiet growth"
During the Chinese New Year, Master Wang of the Jiaoguang Auto Club also got busy and often called for driving by members at 11 o'clock in the middle of the night. The master Wang who had eight years of driving experience said that during this time everyone was rushing into the dinner party, and his mood was relaxed. Even if people who are driving are not willing to drink, they cannot stand up to the repeated demands of others and carelessly drink too much. His job is to drive a car to a designated place for a driver who can't drive after drinking.
Ms. Yu of the Jiaoguang Automobile Club introduced the full-time drink driving, which is not yet available in Nanjing because it has not yet reached this demand. The club is a free service program that uses it as a gold card member. It is in its infancy and the labor cost is relatively large. It is mainly for a small number of gold card members who have a large demand. The driving staff of the Jiaoguang Club are professional drivers who have more than five years of driving experience. They have good quality and professional ethics, and many of them have safely driven hundreds of thousands of kilometers. Strong driving skills are necessary conditions for drivers, so that customers can be assured that the car will be opened to them. In addition to the car club has tried to launch it as a service project, it is understood that at present, a small number of hotels in Nanjing, has long launched the paid service, and charges are directly proportional to the cost of drinks. A hotel staff member said that this service is still facing controversy.
Compared with the controversial “drinking driving insurance†recently, Ms. Yu said that the advantages of driving after driving are to eliminate the hidden dangers of drunk driving in advance and prevent it from happening, instead of taking it after the accident. Corresponding remedial measures. She said that because of the demand of the market, it is inevitable that “drinking and driving after driving†will become industrialization and specialization.
It is understood that shortly before the Spring Festival, the capital's first drunk driver driver service company has officially opened. Wang Yanqiu
Provide "full accompany" car dealer
Easy to buy a car, hard to keep a car, and the various procedures that must be done are even more troublesome. Can you enjoy more and less trouble? The emergence of a car broker solved this problem.
Before the Spring Festival, reporters saw at a service center that they provide "through-train service" such as car driver's license exam registration, car insurance, annual inspection, and licensing. Here, the reporter saw the owner and auto agent Miss Cai.
Ms. Cai told reporters that she was originally engaged in the business of catering, and she was fiercely competitive and hard working. Later she saw more and more cars entering the homes of the people and heard complaints from many car owners: With private cars, it was convenient. However, the procedures for conducting annual inspections are really troublesome. If it happens to catch up with the peak period, it is very likely that a few trips will not be able to be solved and it will be a waste of time... Thus, the idea of ​​opening a service center has arisen. Demand agents are required to bring along the fees and documents they need to pay, such as driving licenses, identity cards, etc. required for annual inspections; photographs, application forms, and ID copies required for the application for registration are registered at the center and according to specific requirements. Procedures, the delivery of a certain service fee, the auto agent will be in the fastest time, to the relevant departments. Miss Chua said that they have no special channels for agency procedures, and they operate in full compliance with prescribed procedures to ensure their reliability. Since the opening of the center in March last year, apart from being affected by atypical pneumonia and being unable to operate normally, the business is still quite good. There are new customers introduced by old customers. Nowadays, most of the drivers and drivers are car drivers and overworkers. Most of them are busy and busy. The appearance of car dealers undoubtedly brings them good news. In the future, with the simplification of various procedures, such industries will be correspondingly new, and the life of cars will be even more moist. Huang Wei Auto Beautician: Helping Your Car Change Face
Nanjing Meishi Automobile Beauty Care Center, located at the rear of the camp, was particularly busy in the first few days. In the new year, the owners hoped to clean their cars and make them look good. The owner of the car, from the inside to the outside, said: “This car has been working hard for a year and it should be done.†The reporter saw that after the beauty car looks like a new car, the car's surface glows with metallic luster. Bright and bright.
The boss of “Beautiful Lion†Wu Chunyong told reporters that car beauty is to car care, in order to achieve a beautifying effect of the car. It is different from the need to add equipment to the car, such as car decoration. It is a series of cares such as washing, grinding, polishing and waxing of the car. Manager Wu introduced that, in general, the car needs to be washed once every four days, and once or twice a year, a complete set of care from the inside out. The cost of this full set of care is between 800-1200 yuan. A late start and a mixed bag
Compared to the auto beauty industry in Beijing, Guangzhou, Shanghai and other places, Nanjing Auto Beauty started late. At the end of 2001, Wu Chunyong registered and established the first professional auto beauty shop in Nanjing. By now, Nanjing has been established for more than two years. Two or three hundred car beauty shops, but really can only be regarded as the standard and the size of the top 20, these car beauty companies are mixed, there are many serious irregularities, there is a disorderly competition between enterprises and enterprises. The entire industry has not yet formulated a formal normative rule. The quality of employees in Nanjing, including the entire automotive beauty industry, is relatively low. There is no formal assessment requirement in the entire industry.
Lagging technology, consumer attitudes still need improvement
The car beauty industry in Nanjing can only be regarded as an initial stage. Many new technologies have not been introduced and the technology is lagging behind. However, the degree of emphasis placed on car beauty by Nanjing consumers is not high enough. Compared with the initial acceptance, the concept of consumers has been greatly improved. However, consumers in foreign cities such as Shenzhen and Guangzhou have improved. In contrast, the concept of Nanjing consumers still needs to be further liberated, and we must change from being guided to being active. At present, Nanjing is a mid-to-high-end vehicle for car beauty, such as the domestic brands Audi A6, Guangben, Passat, Buick, Blue Bird of the Wind and imported BMW, Mercedes-Benz, and VOLVO. General car beauty is just car wash and paint care. Going upwards to the sunrise industry
Although automobile beauty is not a profit-making industry, it is stable and long-term. It is different from one-time consumption such as decoration, but it is an industry that takes many forms of consumption. As the number of cars increases year by year and the concept of consumer spending changes, The automotive beauty industry must have great development. After several years of development, some owners in Nanjing have already actively requested the beauty of the car, and formed a fixed membership system. Like the beautiful lion currently has more than 1,000 fixed members. In the near future, it is believed that all car owners will Strengthen the importance of car beauty, to join the ranks of automotive beauty. Yu Yan
Car decorator: Wild, then "burn" a little
A deputy general manager of a computer company in Nanjing, before the Spring Festival, took time to Nanjing Century Car Decoration Company to install a set of high-end loudspeakers worth more than 30,000 yuan for his car, the Sonata. The modified audio player plays music with strong rhythm and is full of emotion and sensation. It seems to be a music that is full of dynamic karaoke. He said that at the beginning of the year, when they drove their friends and listened to such wonderful music, they really had a happy New Year atmosphere.
According to Liu Yong, a 100-year veteran in Nanjing, car decoration came to Nanjing in the early 1990s and blossomed in the Nanjing market. After more than 10 years of development, Nanjing has now reached more than 300 car decoration stores. However, there are not many families that are truly regarded as large-scale and formal. Most are roadside shops. There are many types of car decoration, ranging from a small bottle of perfume in the car to large-scale surgery on the sound and engine. There are various types of surgery, surgical, medical, large and small. Yes, it depends on the extent of the owner's fever.
Liu Yong said that the purchase of a car is the primary consumer of the car, while the car decoration is an additional consumption of the car. The Nanjing people are not very enthusiastic about this additional consumption. At present, Nanjing's car decoration is just a few changes on the surface, install a few lights ah, plus the root bumper ah, paste the film ah, a shop floor glue ah, at most is to change the sound, and other major operations such as changing the engine also Very rarely. The car that really does surgery is generally priced at 200,000 yuan. Most of the owners are relatively young, and they are more interested in car modification.
According to reports, although Nanjing's car decorating consumption is still dominated by pilots, it is far from reaching the level of conscious consumption, but Nanjing really does not lack some car-modified enthusiasts. A young car owner who is making a modification of a car engine told reporters: “Young people are pursuing stimulating and conquering. They usually like to carry out field activities. The engine power of this car is too small to keep up. I want to feel it, refit it and hope it is a bit more wild."
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