With the slowdown in the growth of the auto market, the oversupply of auto production gradually emerged.
Statistics in July this year showed that the number of motor vehicles in China reached 233 million, and the number of cars exceeded 114 million, which has reached internationally recognized automotive social standards. However, another data shows that in 2011, the number of vehicles owned by Chinese thousand people was only 70 vehicles, which is less than 1/13 of that of the United States, and there is also a certain distance from the world level.
Undoubtedly, for a populous country like China, the measurement standards of the automobile society also need to be more diversified. We already have enough cars, but we don't have enough roads; the number of drivers with drivers is sufficient, but the proportion of the total population is far lower. At the level of developed countries; there are already enough 4S stores, but still a huge proportion of the population does not yet have the ability to consume cars; already have enough auto companies, there are still no independent cars that can scream internationally...
10 years of change, progress, problems and opportunities. China has not truly entered the automobile society. Whether it is the manufacture of automobiles, the improvement of road traffic, or the progress of driving civilization, we still have a huge space for improvement.
Fly into the homes of ordinary people
10 years ago, the most common models were Hongqi, Xiali, Jetta, Beverly, and Santana. Any car that opened on the street could attract the envy of passers-by. Ten years later, foreign automobile brands have flooded into the market and their own brands have emerged one after another. There are numerous models. According to statistics, there were less than 40 kinds of cars listed in China in 2002, and in 2012, there were over 200 kinds of car sales in the Chinese market.
At the end of 2001, China officially entered the WTO, and then the Chinese auto market began to enter the fast lane, with an annual growth rate of more than 20%. By 2010, it will have sold more than 18 million vehicles annually, making it the world’s largest automotive producer and sales market. Ten years of dramatic changes have brought about success, there are glories and troughs, but China, as the world’s fastest growing and most potential automotive market, is becoming increasingly stable.
Before 2002, the price of Toyota's mid-range imported cars was about 300,000 yuan, and now it can be bought by the Camry 180,000 yuan. Li Shufu has already realized the dream of a civilian car. The cheapest Geely car is less than 40,000 yuan. The car has already entered the plan for ordinary families. This is the most obvious change in the Chinese car market in the past 10 years.
10 years into the automotive power
The most important thing is that in 10 years, China has completed the transition from a weak car country to a big automobile country. According to statistics released by the National Bureau of Statistics, in 2001, the number of private cars in the country was less than 3 million vehicles. By the end of 2010, the number of private cars in the country reached 34.43 million, and it is expected to exceed 42 million by the end of this year. In 2009, the sales volume of China's auto market reached 13.8 million, making it the world's largest automotive consumer market. In 2010, the output of Chinese cars exceeded 18 million, making it the world’s largest automotive manufacturer.
According to the latest data released by the Ministry of Public Security, China’s car ownership has exceeded 100 million by the end of August 2011, surpassing Japan’s number two in the world for the first time. By the end of 2011, the number of Chinese civilian vehicles had reached 105.78 million, an increase of 16.4% from the end of the previous year, of which private motor vehicles had a total of 78.72 million, an increase of 20.4%.
The rapid growth of China's automobile production and sales volume appeared in 2002, and the growth rate soared to 39.8%. Even with the international financial crisis in 2008, the growth rate of China's autos has remained at 6.7%, and it has returned to the fast track of more than 30% in 2009 and 2010.
"This is the golden decade of China's auto industry, with an average annual growth rate of more than 20%. Chinese car companies have completed the process of becoming bigger." said Zhao Ying, director of the Industrial Research Institute of the Institute of Industrial Economics at the Chinese Academy of Social Sciences.
The era of low growth is also an opportunity
With the slowdown of the macroeconomic growth in 2011 and the unfavorable external environment, the Chinese auto market has entered into micro growth since 2011, and it is difficult to reproduce the era of sustained high growth. According to the statistics of China Association of Automobile Manufacturers, in 2011, China produced a total of 18,481,900 automobiles, an increase of 0.8% year-on-year, and sold 18.051 million vehicles, an increase of 2.5% year-on-year. In 2010, the growth rate of China's auto production and sales was 32.44% and 32.37% respectively. The decline in the commercial vehicle market is significant, which shows that the economic growth rate has started to cool down.
In the cold weather in the auto market, self-owned brand cars are facing a severe test. In 2011, China’s own-brand passenger vehicles showed negative growth and their share continued to decline. In 2011 and the first quarter of 2012, the market share of China's own brands has been decreasing for 15 consecutive months. In 2011, the market share of China's own brands was 42.23%, a year-on-year decrease of 3.37 percentage points, and the market for self-owned brands declined from 30.9% to 29.1%. The pace of joint venture brands and luxury brands has also begun to slow down, and many car companies have quietly lowered the annual plan set at the beginning of this year.
The auto market cannot continue to grow at a rapid rate. After slowing down, each car company has the time and opportunity to fill in gaps. Many self-owned brands have begun to devote themselves to improving the quality of automobile manufacturing. Most brands are stepping up their service upgrades to the terminal network. More car companies have begun to look overseas and have set up factories and established a unified overseas marketing network.
[Say 10 years]
Realize the time and environment needed to create in China
In the past ten years, autonomous car companies have grown rapidly. We cannot deny that Chinese manufacturing has achieved success, but there is still a long way to go before real Chinese creation.
Zhang Zhiyong, an automotive marketing expert, believes that in the past few years, the quality of autonomous vehicles has improved, but there is still a gap between the German and American cars, and there is still a certain gap between Chinese manufacturing and the quality of the world. This is related to the misunderstanding that some local auto makers were caught in technological determinism in the past. They believe that as long as advanced technology is introduced, products will be sold, but in reality, manufacturing quality is more important than technology.
In the recent annual evaluation of independent models held in Beijing, many test experts stated that they did not lack technology in autonomous vehicles. Many times they were problems with the manufacturing process. Some parts could be changed with only a few improvements. Quite good.
Of course, China's auto industry started late, and autonomous vehicle enterprises have entered the field of passenger vehicles on a large scale for more than a decade. What is needed is patience and confidence. It needs policy support and system improvement, and it needs the correct guidance of the society. It really changes. Consumers' inherent stereotypes about the poor quality of their own models can accelerate the transition to China.
[industry voice]
"Improvement of joint venture threshold helps stabilize the automotive industry"
Needless to say, 10 years ago, five years ago, foreign brands would not encounter too many obstacles if they entered China to seek cooperation partners. However, in the last year or two, it has become increasingly difficult for international brands to settle in China, and the threshold for automobile joint ventures has become higher and higher. Mitsubishi, Subaru and other Japanese car companies have always wanted to joint venture and failed to do so, Changan Mazda and Jaguar Land Rover and Chery are also many twists and turns, just recently a joint venture.
Nowadays, the brands in the Chinese auto market are not saturated, and new brands can still gain new market space through differentiated marketing, such as Renault and Infiniti. The main reason for restricting new joint venture projects is that the NDRC fears overcapacity. However, in fact, the current production capacity of the auto makers is not overdone. On the contrary, the production capacity of luxury brands is still relatively tight, but the capacity expansion plan is too large. Now it is time to slow down.
Therefore, there are more and more conditions for approval of new joint venture projects, such as the requirement to set up an R&D center in China, the powertrain to achieve domestic production, the introduction of joint venture independent models, and the development of new energy vehicles. These restrictions, to a certain extent, ensure the interests of the Chinese in the joint venture project, but they may also allow companies to make some investments that deviate from market orientation.
This year's continuous decline in the macroeconomic situation is beyond the expectation of many car companies. The expected third-quarter and fourth-quarter rebounds have not come. The automotive market will certainly recover, but the era of rapid growth is over. The majority of OEMs will adjust their capacity expansion plans according to actual conditions. The NDRC's increase in the joint venture threshold will also help create more easing for existing auto makers. The environment ensures the steady growth of the automotive industry.
Commercial Heat Pump Water Heater
Electric Water Heat Pump,Electric Heat Pump Hot Water Heater,9kw Heat Pump,12kw Heat Pump
Guangdong Y.K.R New Energy Co.,Ltd , https://www.ykrheatpumps.com