Chinese cars are still very official.
Regardless of FAW, Dongfeng, SAIC, Chang'an, BAIC, and GAC, business leaders are not only managers but also have an important function as officials. The direct result of the strong official taste is that the Chinese auto market cannot form a fully competitive atmosphere. The tariff target of the WTO has reached the end, and the market-for-technical policy has gradually begun. People hope to usher in the Chinese auto market in this context. The transformation brought about by full competition, but it is clear that the market's full competition is still far from coming.
So we have seen such a set of data: As of June this year, the Chinese auto industry has more than 5,800 various types of manufacturing enterprises. The total assets have exceeded RMB 1 trillion, and the number of direct employees is nearly 2.2 million. The number of relevant employees has reached more than 3,500. Million.
In the large European and American markets, the total number of vehicle and component manufacturers cannot be added to one-tenth of China's. Take the entire vehicle, the United States has General Motors, Ford and Chrysler, and Europe has Peugeot-Citroen, Opel and Volkswagen. For parts and components, the United States has Delphi, Visteon, Europe has Bosch, Michelin and other brands.
In the U.S., despite the continuous loss due to heavy pensions, U.S. cars are still sold all over the world. In terms of selling cars alone, the added value of U.S. car brands is still high, if it is not met with unexpected factors such as special exchange rate changes. In the year, the existing European car brands can basically be in a profitable state, which can maintain a profitable state for many years, and the fundamental reason is its brand value.
This is why Chinese auto companies need to work hard at the moment. Although Chery and Geely have bravely walked out, their brands are still worth mentioning in the European and American markets. The places we can reach are still limited to the Middle East. Undeveloped regions such as Africa and South Asia. Due to the country's many years of protection, although the self-owned brand has occupied a third of the market share, this does not mean that the Chinese automobile has already become a successful model.
It is the truth that Japanese and Korean cars teach us. Toyota got the global market because it first got the American market, and its premise to get the American market is the excellent quality of the product.
This is also an urgent need for Chinese companies to improve. Because of the quality problems, Chery's Cowin has just been hit in Russia, and Brilliance respectfully achieved only a 1-star rating in Germany. Some commentators believe that as long as China has introduced its own collision standards, it can improve the current situation. The situation.
This statement is obviously unscientific because we cannot change the collision criteria of others. In other people's markets, we can only win with excellent quality. In any case, collisions can achieve good ratings. This is the manufacturing goal. Otherwise, Why does Japan and South Korea have such a bad situation?
How do you improve the quality of the topic? There is only one answer: full market competition. The result of the competition will not only produce quality, but will also produce a brand. After the survival of the fittest, the brand will not only be based on the Chinese market, but will also be based on the world market. The brand can bring value, wealth, and long-term vitality.
The data forecast of the National Information Center shows that China has now surpassed the Japanese market and is expected to surpass half of the US market in 2008 and surpass the US market in 2018. This means that the geographical distinction between the Chinese auto market and the world auto market will become increasingly blurred. In such a huge market, the quality and brand will be the sole reason for auto companies to survive. In the face of the world, the opportunities for the emergence of Chinese auto companies are becoming less and less. The integration of 100 vehicle manufacturers needs a number of years to complete in a completely competitive market environment, and the official taste of large auto groups allows this process to continue to unfold. slow.
The marketization of IT and home appliances has given birth to well-known international companies such as Haier, Midea, and TCL. Automobiles have not yet seen clues. Or will the merger of SAIC and Nanjing Auto soon open up a new era?
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