Automobile circulation links (focus supply side reform)
"Now, buying a car is not only more convenient, but also more choices." Xiao Yan, a bank employee in Jinan, Shandong, wants to buy a car. Buy a new car, is no longer only to 4S shop, you can also find other dealers; "Limited" after the cancellation, the sale of used cars are more convenient; can also choose parallel import cars, the same model than the domestic 4S shop is not cheaper less.
According to data from the Ministry of Commerce, in 2017, China’s auto sales reached 28.887 million vehicles, which was a year-on-year increase of 3%, ranking the first in the world for nine consecutive years. In 2017, the retail sales of automotive products above designated size accounted for 26.3% of the retail sales of consumer goods above the designated size. The reform of supply side of China's automobile circulation is advancing in depth.
Manufacturers force dealers to take more cars and gradually increase new car inventory
Selling cars is no longer necessary for car brand dealers. Suppliers can sell through a variety of ways. Dealers can operate multiple branded products at the same time. Consumers can purchase cars and enjoy services from multiple channels... July 1st last year, "Automotive Sales Management Measures" (hereinafter referred to as the approach Implementation of the "Implementation Measures for Automobile Brand Sales Management" (hereinafter referred to as the old method) that was implemented in 2005. The biggest highlight of the plan is to break all kinds of routines for new car sales.
“The method has released the signal of breaking the brand monopoly, full market competition, and innovating the circulation mode.†Xiao Rongchen, Director of the Policy Department of the Department of Market System Construction of the Ministry of Commerce, said that since the implementation of the data, the contradiction between car OEMs and distributors has been alleviated. trend.
The old approach to the implementation of authorized management of car sales, due to inadequate competition, the equal relationship between manufacturers and distributors gradually imbalanced, manufacturers often interfere with the dealer's business, some manufacturers force dealers to take more cars, leading to the dealer's The stock is getting bigger and bigger. This problem is gradually eased. As of the end of last year, the inventory of car dealerships had been under warning for five consecutive months.
While the new car sales broke the monopoly of 4S stores, the parallel import pilot also achieved substantial results. Last year, the Ministry of Commerce directed pilot regions to speed up the replication and promotion of such mature experiences as the “one platform and four systemsâ€. In 2017, the import volume of parallel imported pilot companies reached 136,000 vehicles, an increase of 109% year-on-year, and the number of models exceeded 180, of which more than 50 models were not imported by traditional authorized channels, effectively satisfying diversified and multi-level consumer demands. . In January of this year, the Ministry of Commerce and other eight departments issued documents and added eight pilot areas including the Inner Mongolia Manzhouli Port, the Zhangjiagang Bonded Port Area in Jiangsu, and the Zhengzhou Railway Port in Henan.
All regions have issued documents to cancel the use of limited-use vehicles, will fully revise the "second-hand car circulation management measures"
On February 15th, Xinjiang officially canceled the restricted-use policy on used cars in the region. At this point, all provinces have issued a document to cancel the second-hand car limit relocation. At present, except for the yellow-labeled vehicles, used cars are free to move to other provinces except the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Pearl River Delta.
In fact, the “Several Opinions on Facilitating Second-hand Automobile Convenience Transaction†issued in 2016 required that all major cities in Beijing, Tianjin, Hebei, the Yangtze River Delta, and the Pearl River Delta should cancel unqualified used cars before the end of May 2016. Relocation restriction policy. However, in most areas, no practical action has been taken in accordance with the deadline for canceling the restricted relocation of used cars.
“If you want to activate the used car market, you must first remove the restricted move.†Xiao Rongchen said that since 2017, the Ministry of Commerce has worked with relevant departments to set clear standards and promoted all-around cancellation of second-hand car relocation policies as required.
Data show that in 2017, China's used-car trading volume was 12,490,900 units, which represented a year-on-year growth rate of 19.33% and a transaction volume of 809.72 billion yuan, a year-on-year increase of 34%. There is still huge space for the used car market in China. At present, the national car ownership is approximately 217 million vehicles, and more than 28 million new cars are added each year. However, the information on the used car market is not transparent, and some consumers often encounter problems such as “report maintenance records†and “revision of driving mileage†during the purchase of used cars.
At present, the National Auto Circulation Information Management System has been established to include new cars, used cars, and scrapped cars in the unified platform management. This year, the Ministry of Commerce will focus on promoting interconnection and interoperability with public security, transportation, and other related departments, and accelerate the establishment of an information system covering the entire life cycle of production, sales, registration, inspection, maintenance, repair, insurance, and retirement. This year, the “Second-hand Vehicle Circulation Management Regulations†will be completely revised to better activate the used-car market.
The new rules for automobile scrap will be issued, aiming at the "three lows" of residual value, recycling price, and recycling rate.
"As part of the end of the scrapped car chain, we must maintain the smooth flow of the entire vehicle chain." Xiao Rongchen said that only the old cars can be eliminated, so that the entire automotive market can become active and further promote the development of related service industries such as vehicle maintenance, finance, and insurance.
The current implementation of the “Administrative Measures for the Retirement of Scrapped Vehicles†was implemented in 2001. It was mainly formulated in response to the proliferation of assembled vehicles at that time, and an access system was implemented for the scrapped automobile industry. However, over the past decade or so, private cars have grown rapidly. The overall situation of scrapped vehicles is much better than in 2001, and the condition of assembled vehicles has fundamentally changed. At the same time, the current methods are not conducive to the reuse of resources, resulting in low salvage value, low recycling costs, and low recycling rate.
In order to expedite the dismantling of the industry management reforms, the new "Administrative Measures on the Recycling of Scrapped Automobiles" is speeding up research and formulation. The first is to cancel the requirements for the rational planning and layout of the total amount control of scrapped auto companies, and implement the system of the first license. This is conducive to the introduction of advanced technology and business models, eliminate backward production capacity and zombie enterprises, and promote the transformation and upgrading of the industry. The second is to allow old parts to enter the circulation field and develop green car consumption. Thirdly, the abolition of scrapped motor vehicle purchase price is based on the pricing of discarded metal price, and it is changed to market body autonomy to negotiate pricing.
"After the introduction of the new regulations on the scrapping of automobiles, the reform of the automobile circulation chain with new cars, used cars, parallel imported cars, and old cars as key nodes will promote the supply-side reform of the automobile circulation sector from the policy level." Xiao Rongchen said .
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