2011 Chinese car companies "make each other fly"

Right now, Jiang Wen's "Let the bullets fly" with a very male temperament, became the only film in China's 2010 Lunar New Year that could be clashed with Feng Xiaogang. When it comes to China’s autos, it is indeed a bull in 2010. For the second year in a row, it won the first throne of sales in the world’s auto market. You can use the title “World Auto Power” to “recognize” yourself. However, unlike the rivalry between the people's Jiang Wenhe and Feng Dao, there will be another drama between Chinese auto companies in 2011...

Just two weeks before New Year's Day, state-owned large-scale auto companies have announced high-profile strategic results of their own brands. With the power of the entire group, FAW Group held a 1 million-volunteer brand off-line celebration of the swearing-in ceremony, covering 1 million vehicles, including Pentium, Liberation, Jiabao, Weizhi, Xiali, Senya and other passenger vehicles. To the various segments of commercial vehicle models; GAC Group borrowed Guangzhou Auto Show not hesitate to stop the advertisement of another new product of the joint venture company under GAC Group in the same city, and “heavyweight” promoted its own brand “Chuanhe”; Beijing Automotive Group within one month Organized the media twice to visit its passenger car base in Zhuzhou, Hunan, and launched its own branded sedan on the line. This highlights the breakthrough of the “0” self-owned brand of BAIC Group; and SAIC Motor’s President Hu Maoyuan’s personal execution for two hours. Time told the media about the results of the two years of cooperation with South Korea, and held the ceremony for the offline launch of the 50,000th Roewe 350 sedan at Nanjing Pukou Base. This marked the three-year development of SAIC’s own brand Roewe and MG. The layout works smoothly.

The figures from the China Association of Automobile Manufacturers show that in 2009, the self-owned brands sold a total of 2,217,300 vehicles, which accounted for 29.67% of the total market sales, which was 3.75% higher than in 2008. According to survey data, from January to November this year, the three companies with the highest sales in the January-November period were Chery, BYD, and Geely, which was only 26.0% higher than the same period of 2009, and the growth rate was lower than that of narrow passenger cars (sedans). The average level of the main industry is also one percentage point lower than the same period of last year. In January-November sales of BYD, there was a gap of 331,500 units from its annual target, and Chery’s sales were 148,500. Geely's sales in December will need to reach 30,000 or more to complete its annual goals.

In sharp contrast to this, Volkswagen, General Motors, and Nissan have reached the highest sales in history. Mercedes-Benz, BMW, Audi and other high-end luxury cars all claim that China is the world's largest market for growth. Only from the sales performance of Geely, Chery and BYD, it can be seen that in the car market in 2010, domestic independent brands are still under the influence of foreign brands.

On the third day of the new year, Dongfeng Nissan announced that the minimum price for new sunlight was only 80,000 yuan. In ten years, the price of sunlight was from 200,000 yuan to 150,000 yuan and now it is down to 80,000 yuan. Its pricing shows that in the market, high-end luxury cars barely see their own brands, and the foreign brands of the joint ventures are “approaching” the 100,000 yuan or less space for independent brands to survive. However, brand sales are losing ground, but in the production field, state-owned large-scale auto companies are vigorously engaged in autonomous vehicles, and the majority of low-end small cars are in contrast. This contrasts people’s doubts, and they have the background of state-owned assets. When the large-scale automobile enterprise groups really force their way into the market, who will kill them first? !